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  1. Aspects of the Metaverse: Diverse Views on Opportunities, Challenges, and Future Research

    TThe term "metaverse" represents the next stage of the internet, a virtual platform using extended reality technologies like AR, VR, mixed reality, and 3D graphics for unique real-time interactions. Companies are recognizing its potential for profit maximization. This paper discusses key areas, including marketing, tourism, manufacturing, operations, education, retail, banking, healthcare, and HR, that will be influenced by the metaverse's adoption. Each area includes an overview, opportunities, challenges, and potential research directions

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