Other articles


  1. Trust in AI Use

    This blog post is based on a recent academic study that investigates the formation of trust in AI, shedding light on the complexities faced by travelers and stakeholders. The research, conducted through a comprehensive empirical investigation involving 209 users, explores both individual and institutional viewpoints in the formation of trust in AI.

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  2. Metaverse in Hospitality and Tourism

    This article is based on a paper published in the International Journal of Contemporary Hospitality Management that delves into the dynamic space of metaverse, discussing the current context, scope, and potential impacts of the metaverse on the hospitality and tourism industry. It discusses the integration of immersive technologies, virtual experiences, and real-time interactions, emphasizing the need for meaningful customer engagement. Additionally, the paper highlights the importance of privacy, security, and sustainability in metaverse applications.

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  3. Aspects of the Metaverse: Diverse Views on Opportunities, Challenges, and Future Research

    TThe term "metaverse" represents the next stage of the internet, a virtual platform using extended reality technologies like AR, VR, mixed reality, and 3D graphics for unique real-time interactions. Companies are recognizing its potential for profit maximization. This paper discusses key areas, including marketing, tourism, manufacturing, operations, education, retail, banking, healthcare, and HR, that will be influenced by the metaverse's adoption. Each area includes an overview, opportunities, challenges, and potential research directions

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  4. Metaverse and Engineering Management

    This study acknowledges the metaverse's significance and provides insights into five key areas within engineering management: supply chain, logistics, decision-making, technology, and knowledge management. Drawing from ten experts across disciplines, each section offers an overview, opportunities, challenges, and research agenda. This multidisciplinary approach contributes to academia and practical applications, especially in engineering management, technology, and innovation management. These insights can inform policies and drive social and economic progress in the emerging metaverse era.

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